Practical Marketing Strategy - Guide

What do we want to achieve for the business with marketing? It is important to set out marketing objectives at the start of a product's development because those objectives will shape the product, and be affected by it.

1. Know what your customers want

2. Have a clear brand identity

3. Understand your market competition

4. Build a brand image

5. Work on brand loyalty

6. Create value for your customers

Get this 13-page Marketing Guide to set you in the right direction.